Hungaricums are high value products of Hungary, which show Hungarian uniqueness, specialty and quality, they embody the top performance of Hungarian people:

Pálinka is a generic name for the fiery fruit brandy often distilled by farmers from home-grown plums, apricots and pears. Hungary’s most famous pálinka distilleries can be found in Kecskemét.

Tokaji Aszú described by Louis XIV of France as “the king of wines, and the wine of kings” is even referred to in the Hungarian national anthem. It is one of the world’s finest dessert wines. Aszú is made with grapes that have succumbed to the botrytis cinerea fungus, otherwise known as noble rot. If conditions are right, the botrytis mould causes sweet grapes to dry out and shrivel. The resulting Aszú berries have a very high concentration of sugar and rich flavours.

The Bikavér (Bull’s Blood) blend, exclusive to the Eger and Szekszárd regions, is the best-known of all Hungarian wines. Legend has it that the name originates from the unsuccessful siege of Eger by the Turks in 1552, when the heavily outnumbered Hungarians had nothing to drink but red wine. This proved to be an advantage for them: their red-stained beards and wild eyes terrified the Turks, who thought they had been drinking Bull’s Blood.

Winter Salami of Szeged the PICK factory in Szeged has been producing this famous and popular salami brand for about 140 years, using a secret recipe. Made from pork and spices, winter salami is cured in cold air and is slowly smoked. During the dry ripening process, a special noble-mould is formed on the surface of the product.

Makó Onion is a famous onion, which is an important ingredient of traditional Hungarian cuisine.

Paprika is one of the most widely used ingredients of Hungarian cuisine. Due to the favourable climate and geographical conditions, Hungarian paprika has a bright red colour and a distinctively rich flavour. Kalocsa and Szeged in the southern part of Hungary are the heart of paprika production.

Rubik’s Cube the world famous mechanical puzzle invented in 1974 by Rubik Ernő.

Herend offers luxury hand painted and gilded porcelain. Now among the biggest porcelain manufactories in Europe, the Herend Porcelain manufactory was founded in 1826 in the small Hungarian village of Herend near the town of Veszprém. Herend Porcelain was soon to follow.

Zsolnay Ceramics is a world famous brand thanks to innovations by Vilmos Zsolnay, who developed the eosin glaze.